Saturday, February 25, 2012
Saturday, February 18, 2012
Hopefully by now you are starting to connect what a book about business and finance and the game industry have to do with one another. How many times have you seen a best-selling title and thought "I can make something far better than this, why is it that their game is so popular?" How many times have you thought: "This game is so poorly made, all this company must care about is the bottom line!" I'm pretty sure the latter of these two statements is not completely true in most cases, but the simple answer is that the companies pushing these titles are better at selling than everyone else.
We all know at a basic level that marketing and salesmanship is important for getting your game to be noticed by the masses. We are no longer in the early days of gaming where simply making a great game was enough to boost you to superstardom. "If you build it they will come" is a great ideal, but it is no longer the reality of the industry we are in. Unless you know how to sell, how to capitalize on your game ideas, the chances of your developing that mega-hit that brings you fame and fortune are very slim. Let me be clear, I am not saying that we should sacrifice the quality of our games and focus on putting trash out there. No, I am saying that we as game developers need to make sure that we've added the tool of salesmanship to our game development tool-belt.
A couple weeks ago, there was a feature here on Gamasutra by Jeff Vogel in which he details the method by which he makes money doing what he loves. His message initially seemed to be about catering to a particular niche of gamer, or what kind of games to make if you want to make money. As you progress through the article thinking in terms of "Best Selling vs Best Made," you will notice, however, that he's actually discussing how to sell your game. This is a man who has figured out how to take something that is seemingly not popular and get it into the hands of the masses well enough that he can continue to do what he loves for a living. This is suggested reading if you have a few spare moments.
Around the same time, Tyler York also released an article about selling your games. Specifically, they speak to balancing your game's content and style with the monetization thereof. This is a fairly short read, but they hit upon a few key points, and in particular one what was also made by Mr. Vogel: "Sell experiences." Meaning that, as game developers we are not so much in the business of selling things as we are of selling experiences. Our product is adventure, entertainment, drama, social connection. The actual content of our product is the means whereby we accomplish this, but a 20,000 page Tolkien-esque epic means nothing if the user-experience is not first and foremost in your design.
Finally, Wojtek Kawczynski gives us lessons learned as he and his studio released two iOS titles: Garage Inc. and KULA BLOX. Primarily these lessons pertain to marketing on the app store, but the spirit behind the message is applicable to selling your products anywhere. Keep your marketing short and sweet and your message clear.
Summarily, the ability to sell is equally as important as the ability to make a great game, assuming that you'd actually like people to know about and appreciate your game. It would be of great worth to all of us to take time out of our busy schedule creating great games to become at least half as good at selling our games. Such is my take on the matter, anyway. I'd love to hear thoughts anyone else may have on the topic, so leave me a comment!
Friday, February 10, 2012
I will preface this conversation by stating that the opinions offered hereafter apply mainly to games in which story and engagement with the world is a primary factor in game-play. I am a fan of other, more action-oriented titles, but this conversation is not for them.
Long ago, in a land far away, there used to be these mystical collections of writings which people commonly referred to as “books.” Many of these books contained tales of worlds as far and wide as one’s imagination, but due to the limitation of the medium, being that you can only describe so much at any one time in a coherent manner using words, these books generally focused the reader on a small subset of the world, commonly revisiting locations presented earlier in the story. Through clever use of dialog and other narrative techniques, these books were able to create in the reader’s mind a world that was much, much larger than what was actually penned by the author, while bringing the reader to fall in love with the locations that were purposefully designed.
In the earlier generations of gaming, specifically the 80’s and 90’s we had such classics as Monkey Island, Maniac Mansion, the early Final Fantasy titles, Chrono Trigger, The Longest Journey, the list goes on and on. All of these titles were released at a time when there were pretty strict limits on both what content and how much content you could stuff into a single experience. To compensate, the developers were forced to reuse assets and locations, and to center a story around a small subset of the larger world they would have otherwise liked to create. Ever since, as technology advances, we have been trying ever harder to create larger and larger, more expansive and detailed worlds for players to become immersed in. Not that I think this is in and of itself a bad thing, but I’d like to posit that maybe it is not actually the correct direction for getting players immersed and interested in your world.
I like to think of the locations in a game in the same way one might think of its supporting characters. The more time one spends with a specific character, the more one becomes attached to that character, their history, and what happens to them. It also gives the designer a chance to introduce the true characteristics of the character, or in this case, the world. Rather than appearing large and intricate, it gets the chance to actually feel large and intricate. This is an important distinction. Creating a world that is large is not the same as creating a world that feels large, and yet, one of these takes much more effort on the part of your artists and other talent.
It is no secret that two of my favorite games are Ragnar Tørnquist’s The Longest Journey and Dreamfall. In these games, Tørnquist presents a world, or set of worlds, technically, that are both massive and sprawling in terms of how they feel. These games, however, physically present a very small subset of the world. The Longest Journey, or TLJ, effectively took place in 9 areas: Newport, Marcuria, the Banda village, Roper Klacks’ castle, the Maerum village, the Alatian island, the space station, the Guardian’s Realm, and the area in which you start the game, which I won’t name to avoid spoilers. Each of these places had somewhere around 3-5 subsections, things such as the inside of a house or another part of a village, but ultimately, the entire game centered around these 9 places, which were not very large themselves (with maybe the exception of Newport, since travel was done via subway).
Having such a limited selection of locales worked greatly to this game’s favor. The player spends the first several hours of the game becoming familiar with Newport, with its people, its culture, and the general lore of the world before you are suddenly shifted to the next area (pun totally intended). The amount of time the player spends in this area gives them time to bond with it, to feel like they have mastered its ins and outs, and to feel like it is a “home base” of sorts. Once ripped from it, the player experiences the exact bewildered and slightly curious feeling the designer intended. They have become familiar with the intricacies of “home,” but now there’s a new and potentially dangerous place to explore. If the game had been about exploring area after area all along, this transition would lose a large part of what makes it special.
With few exceptions, the game continues in this manner, giving the player a chance to familiarize themselves deeply with each area before pulling them away, occasionally back to an area they’ve already seen. In the instances in which the player is returned to an area they’ve already seen, they are expected to have already become so familiar with the area that they can connect the plot points without a big “Megaman Megaman, there’s a thing!” explanation (warning -- language).
By including the world as a character in the story, a designer embeds not just memories of the characters and events in the player's mind, but also memories of the experience. Done correctly, a player will look back on the game and think "I want more stories to take place here." By focusing on specific parts of the world while alluding to larger things, the designer is able to get the player to feel more like they are going on an adventure as they are shown more of the world little by little.
On the other hand, creating a world that literally is immense is a risky proposition. It requires much, much more in the way of content to get a player to stay in one area long enough to come to appreciate it. Adventuring is much like eating cookies, an awesome snack in-between meals, but if all you find yourself doing is running from one place to the next, the adventure-cookies start to become much less awesome. Gorgeous vistas are great, but more so when you have a reason to appreciate them, rather than just running into them as you go from Town #631 to Town #765. I think you will find that even (good) games which literally have large, expansive worlds tend to focus on smaller sections, essentially marrying the concept of making the world feel large with making the world actually be large.
Done improperly, a world that actually is large but is merely a placeholder for the content therein tends to feel empty, and much smaller than it actually is. I am sure we have all played games with huge areas between plot-points that are essentially nothing but the terrain-engine writer's desire to show off their work. The games themselves contain the same amount of content as a much smaller game, spread over a much larger area, and result in feeling like there is less to the world than if they had simply created a smaller world. I have seen many titles fall into this trap, and I have been guilty of it myself.
In summation, your game world is going to exist, use it. If getting your player properly acquainted with your world and telling your 90hr epic tale is not going to fit in your budget and schedule for a single game, it is better that you condense everything into a well-crafted-but-smaller package than attempt to speed the player through your world so that they can experience all the content you want to show them. Just my two cents. Let me know what you think in the comments section.
Apparently "soon" is a relative term. The reason I have been gone so long is that I just finished up work on the recently released Nintendo Zone app included with the December 3DS update. I guess that gives away where the new job is! Things are going pretty well and life is beginning to settle down into a regular pattern, so I'm going to give this blogging thing another go. See you all tomorrow!